MY HERO Hyaluronic Serum
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This replenishing serum captures the simplistic beauty of clean skincare. Concentrated hyaluronic acid instantly quenches thirsty skin upon application, boosting the feeling of bounce and delivering intense hydration where it’s needed most. Formulated with the purest form of water-soluble hyaluronic acid, this serum has the unique ability to provide lasting hydration by continuously drawing hydration to the skin’s surface and locking it in. My Hero Hyaluronic Serum tailors itself to fit the hydration needs of all skin types by attracting the precise amount of moisture depending on individual needs.
Why it’s different
While this formulation embodies simplicity, it is much more than just a hydration serum. Hyaluronic acid itself has been known to act as a carrier for other ingredients, which boosts the performance of other products when used together. It also smoothes and plumps for a flawless, oil-free base, while providing an extra burst of moisture for drier skin types when layered with other products.
Capable of holding up to 1,000 times its weight in water, hyaluronic acid soaks in easily to instantaneously recharge water levels and restore skin’s suppleness. In addition, hyaluronic acid is a hydrophilic humectant that continuously draws water from the air, thereby steadily replenishing hydration over time.
• Continuously hydrates
• Boosts the feeling of bounce and elasticity
• Plumps skin’s appearance
How it works
Hyaluronic acid is found naturally within the human body and becomes depleted over time. It is a hydrophilic glycosaminoglycan, a compound that occurs as one of the chief components of connective tissue. The greatest concentrations of hyaluronic acid are found within the skin. It is these high levels that give younger skin its bounce and elasticity. As we age, the body’s ability to produce hyaluronic acid drops considerably, decreasing the skin’s moisture levels. Hyaluronic acid is hydrophilic, meaning that it has the unique ability to draw water to itself like a magnet.